Potential employers are also interested in seeing you flex your creative muscles and express your individual voice, to the point that I actually saw it specifically stated as a requirement on a job ad. I've lost count of the amount of times I've heard fellow creatives state how important self initiated work is to their practice. This applies to whole selections of work on websites as well only show the kind of work that you want to get commissioned for or hired to create. If sending out a PDF sampler or curating your portfolio for an interview, always make a bespoke selection of work each time that's tailored to that specific client.Īlthough it may be the thing that you're most proud of, a potential corporate client probably isn't interested in the experimental fashion shoot you've just worked on. I can speak from experience and say that on more then one occasion I've ended up not commissioning someone because the user journey was too convoluted or it took too long to load the images. SAWDUST's site is a great example of a clean and concise online portfolio that's easily navigable and puts the work at the forefront. SAWDUST's slick portfolio site has proved to be a great calling card for the cutting edge design outfit Not forgetting the social portfolio platform behemoths, Adobe Portfolio and Behance. You don't have to know any code to take advantage of the features that sites like Cargo Collective and SquareSpace offer, not to mention an abundance of ready made and beautifully designed Tumblr and Wordpress themes. There is simply no excuse for not having an online portfolio in this day and age, even if you are predominantly a print designer. If you've done some infographic work then feature a few key pieces and then show something different, the last thing you want is to bore someone with 100 examples of the same kind of work. Leave them wanting moreĪs mentioned above, its important to leave the viewer wanting more, especially on initial application as you don't want to arrive at a meeting or interview with nothing left to talk about.Īlso, remember not to overdo it in certain areas of your portfolio. It's easy to see how this can apply to a traditional print portfolio, but the same thinking can be applied to an iPad folio or indeed a simple PDF attachment in an email. This is something that I learned quite early on: to begin with a really strong killer piece that will grab people's attention, and then finish on a similarly striking talking point that will leave them wanting more. Photographer Valerie Phillips makes a lasting impression on her landing page through the use of full window imagery that cycles though different images as you hover over the sections
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